Effective Date: November 28th, 2019
miHoYo Limited (“miHoYo”, “we”, “our”, or “us”) greatly recognize and value the privacy of people (“you” or “User”), who visit our websites, use or access our games, whether played on mobile devices, PCs, our websites or other approved platforms (“miHoYo Game(s)”), and/or otherwise use or access any of our provided services, including but not limited to customer supporting, marketing and advertising, and community services (collectively the “miHoYo Services”).
In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal data may be transferred to miHoYo's successor.
Personal data means any data that may be used to identify an individual, such as full name, email address, contact address, postal code, position data, title, occupation, personal interests, and other data that you choose to submit.
(i) contact data (such as email address and telephone number)
(ii) account registration or registration for on-line game participation (such as user name and password）
(iii) your messages or other communication data provided to us (such as through message boards, communities or forums)
(iv) other data you choose to give us (such as data about lost account identification, hacking prevention, consumer services, service maintenance, technical support and surveys, including but not limited to your age, date of birth, gender, general hobbies and interests, your likes and dislikes, lifestyle data or preferences, game play interests and habits, and/or other game-related preferences)
(i) data about your account, game progressions and any use of the miHoYo Game(s), such as gameplay data and your interactions with other users on or through the miHoYo Services
(ii) your Internet Protocol (“IP”) address
(iii) data about your device, such as your device ID, device name, device type, operating system, advertising ID, MAC address, IMEI, CPU, language and the type of browser
(iv) data we collect with cookies and similar technologies (see more as below)
(v) general location data
(i) data we receive if you link a third party tool with the miHoYo Services (such as access our services through Facebook, Twitter, Game Center, Google Play or Apple)
(ii) data to fight fraud (such as refund abuse)
(iii) data from payment methods that help the miHoYo Game(s) run on (such as to verify and confirm payment)
(iv) data for advertising and analytics purposes so that we can provide you better services
Please note that we may merge and update our collected personal data with data from third party contractors in order to update your data, perform market analysis, and/or otherwise improve the miHoYo Services.
When you use or interact with third-party plug-ins that may be available on our services for users, such as third-party social media widgets, share buttons, and/or login mechanisms, these features may include social plugins from Google, Facebook, Twitter or other platforms (if any) and please note it may be subject to their respective privacy policies.
We usually create a miHoYo ID for you when you use the miHoYo Services and for the purpose to provide great services to you, you acknowledge and confirm that we may collect and process the data to:
(i) allow you to access or restrict your access to the miHoYo Services;
(ii) analyze and monitor the use of the miHoYo Services for system administration, customer service, security, fraud-detection, check the authenticity of an account owner, archival and/or backup purposes;
(iii) correct bugs or errors, improve our services and respond to customer desires and preferences, including language and location customization, personalized help and instructions, and other responses;
(iv) develop new services or products you request and improve the user experience;
(v) verify and confirm payment;
(vi) provide you offers on or through the miHoYo Services and deliver advertising that may be relevant to your interests, such as offer you to participate in our surveys or activities;
(vii) enable you to communicate with other users and take action against misbehaving users;
(viii) personalize your experience, keep you up to date on the latest product announcements, provide software verification, upgrades and administration, notify special events and offer other data pertaining to our services; and/or
(ix) protect the integrity, safety, and security of our services or our users, comply with legal obligations, and enforce compliance with the Terms of Service or other restrictions placed on your use of the miHoYo Services.
In all of the above cases and purposes, you acknowledge and confirm that we may analyze, profile, segment, merge and/or update all collected data (regardless of an aggregated or individualized manner for the purposes of improving service quality and providing a better experience to users).
For the purpose of providing personalized advertisements, you acknowledge and confirm that we may collect and process the data to:
(i) improve advertising and other marketing and promotional activities; and/or
(ii) deliver, target and improve our advertising.
We may also use your data to send you, or have our authorized contractors send you, direct marketing data or contact you for our market research. If you do not wish to receive marketing or advertising materials from us or any of our contractors, please do not provide your contact data via the Internet and you may directly require such contractors to remove your data from the contact list.
We use the cookies, web beacons and similar technologies to personalize your experiences on our services and for various other purposes, including:
(i) remembering you: cookies, web beacons and similar technologies can help us identify you as a registered user or keep the preferences or data that you have previously provided;
(iii) serving advertising: cookies, web beacons and similar technologies help us provide you with advertising that we believe is relevant to you or of interest to you, on the basis of your provided data; and/or
(iv) other related functions or purposes mentioned in Section 2.
In addition to miHoYo and/or its affiliates, other parties may also access your personal data in the following situations. You acknowledge that you have foreseen and agreed to the occurrence of such disclosure when you provide your personal data.
Other users may, for example in a group challenge, see your in-game activities in group challenge. Other users may also see your display data and read the messages you have posted on or through the miHoYo Services. You confirm that the miHoYo Services may also include message boards, communities, forums, and/or other chat areas, where users may exchange ideas or communicate with other users and you acknowledge that any data you posted to any communication area is publicly viewable. We strongly recommend that all users avoid posting personal or sensitive data at any time.
We may provide certain portion of your personal data to judicial or administrative authorities as so requested. Besides, we may disclose certain portion of your personal data within a strictly limited scope of recipients when we reasonably think it is necessary to protect us, our users or a portion of the public.
miHoYo works with a number of (if any) social media contractors, advertising serving contractors, analyzing contractors, payment contractors, fraud-detection contractors and other third-party contractors on or through our services. We do not sell your personal data and only share non-personally identifiable, aggregated, and public data with third parties.
We will keep your data for as long as your account is active or as needed to provide you the miHoYo Services unless deletion in accordance with your request. In the case you request to remove or delete your personal data, we will retain your data as long as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and/or enforce the agreements between us. Please note that the remove or deletion any of your data may result in the termination of some of our applicable services.
If you request in writing, we will provide you a copy of your personal data in an electronic format after passing our review process. You also have the right to correct or modify your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. Also, you may always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings.
Pertaining to the marketing or promotional communications, you may opt-out of receiving such communications in accordance with the instructions therein, such as SMS, email or other contact methods provided to us. You may also opt-out of advertisements on mobile applications by checking the privacy settings and respectively selecting "limit ad tracking" (iOS) or "opt-out of app notification" (Android). Besides, you may use game settings to personalize your in-game preferences.
Pertaining to your use of our services, we have endeavored to take reasonable measures to prevent unauthorized access to or improper use of your personal data, such as organizational controls, technical protection and other protection measures. Unfortunately, the transmission of information via the internet is not completely secure. While we strive to protect your personal data, we cannot ensure the security of the data transmitted to our services and any transmission of your information is at your own risk. Therefore, we urge you to take every possible precaution to protect your personal data when using our services, including but not limited to changing your passwords often, not reflecting your real name or other personal data in registration, using a combination of letters and numbers when creating passwords, using a secure browser and/or taking other possible security measures. Please note for security reasons, we store passwords in encrypted form.
You represent that you are an adult or older in your country of residence (or at other age in your jurisdiction where you are classified as a majority) when using the miHoYo Services. If you are a minor child or under the legal age of majority (“Child”), please do not send any data about yourself to us, including your name, address, telephone number, or email address.
We strongly urge parents to instruct their Child never to disclose personal data without the prior permission of parents. If we learn that we have collected personal data about a Child, we will delete that data as quickly as possible. Also, if you believe that we might have any data from or about a Child, please contact us.
November 28th, 2019